Director of Product Marketing


Austin, TX, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Health Care
  • Post Date: 05/25/2023
  • Website:
  • Company Address: 835 W 6th St, Austin, Texas 78703, US

About ClearDATA

Healthcare leaders across the globe trust ClearDATA to protect their sensitive data and securely accelerate their digital transformation in the cloud. With proprietary, healthcare-specific SaaS and services, ClearDATA operationalizes cloud, privacy and security – demonstrating compliance, remediating risk and securing health data in the cloud.

Job Description


Do you love working for a mission-based company?  Do you thrive in an agile environment? Have you helped late-stage tech companies grow, and do you know what great scaling looks like?  Are you a problem solver that loves to initiate change and make things better?  Is a high growth tech environment your sweet spot?  If you said yes and have a passion to protect sensitive data, this very well may be your dream job. 

Our team members are super smart.  They relish the pressure of making things happen under a tight deadline.  They are fast moving; dedicated and believe you can do all of that while driving an awesome culture.  We work hard to protect healthcare information every. single. day.  

If this is your jam, keep reading… 

We are seeking an individual to be an integral leader in our marketing organization. The ideal candidate is an intellectually curious individual, independent and self-motivated who thrives in an entrepreneurial environment. In this role, you'll collaborate across numerous go-to-market functions and with key members of our executive team. 

This position will report directly to the SVP of Marketing.

As Product Marketing Director, you will be responsible for defining and executing the go-to-market strategy and marketing programs that drive demand for ClearDATA’s enterprise software platform and managed and professional services. You will develop competitive, differentiated positioning for audiences/personas that span Payers, Providers, and Healthcare IT. 


  • Product Go-to-Market: Plan and execute cross-functional go-to-market activities for product launches and enhancements, including new market entries. 
  • Sales Enablement: Liaise with Product Management to create sales enablement collateral including sales decks, product sheets, presentations/videos, demo scripts, competitive battle cards, and objection handling kill-sheets. Partner with Training to create the training that teaches Sales and market facing roles on how to sell our platform 
  • Demand Generation: Partner with broader marketing team and leverage external resources to produce clear, compelling, and persuasive content for generating demand and nurturing leads. 
  • Positioning and messaging: Collaborate with Corporate Marketing to create and hone the messages that will communicate our value proposition and differentiate the company effectively. Ensure every customer touchpoint reinforces our brand proposition and drives more prospects from consideration to customer. 
  • Market intelligence: be the expert on ClearDATA’s buyers in each segment, how they buy and their buying criteria; use this knowledge to inform product development, marketing, and business development.Determine ClearDATA’s total addressable market and market share.
  • Competitive analysis: identify our actual and potential competitors and evaluate their strategies. Assess their relative strengths and weaknesses and devise counterstrategies. Educate salespeople on competitive positioning strategies. 
  • Value positioning and messaging: Determine the key benefits, market differentiation, customer value, and the positioning of ClearDATA’s solutions across channels. Work with customers to build case studies, testimonials, references. 


  • 10+ years B2B SaaS experience and at least 7 years’ experience in product marketing, ideally in healthcare, security, and/or cloud computing 
  • Ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion 
  • Clear thinker and communicator with excellent written and oral communication 
  • Proven problem solver, able to discern the crux of an issue and use good judgement in recommending practical solutions 
  • Bachelor’s degree Required 

Why You’ll Like Working Here:

  • A dynamic company that rewards high-performers.
  • Collaborative team environment that values multiple perspectives and fresh thinking.
  • Flexible working hours.
  • Medical, Dental, Vision, HSA, Life and 401K.
  • Unlimited Vacation.
  • Stock options.
  • Salary Budget: $160,000 - $180,000


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