Sr. Director, Marketing

Somatus

Somatus

Marketing & Communications
Virginia, USA · McLean, VA, USA · United States
Posted on Sunday, June 23, 2024
Overview

As the largest and leading value-based kidney care company, Somatus is empowering patients across the country living with chronic kidney disease to experience more days out of the hospital and healthier at home.

It takes a village of passionate and tenacious innovators to revolutionize an industry and support individuals living with a chronic disease to fulfill our purpose of creating More Lives, Better Lived. Does this sound like you?

Showing Up Somatus Strong

We foster an inclusive work environment that promotes collaboration and innovation at every level. Our values bring our mission to life and serve as the DNA for every decision we make:

  • Authenticity: We believe in real dialogue. In any interaction, with patients, partners, vendors, or our teammates, we are true to who we are, say what we mean, and mean what we say.
  • Collaboration: We appreciate what every person at Somatus brings to the table and believe that together we can do and achieve more.
  • Empowerment: We make sure every voice gets heard and all ideas are considered, especially when it comes to our patients’ lives or our partners’ best interests.
  • Innovation: We relentlessly look for ways to improve upon the status quo to continuously deliver new solutions.
  • Tenacity: We see challenges as opportunities for growth and improvement — especially when new solutions will make a difference for our patients and partners.

Showing Up for You

We offer more than 25 Health, Growth, and Wealth Work Perks to help teammates learn, grow, and be the best version of themselves, including:

  • Subsidized, personal healthcare coverage (medical, dental vision)
  • Flexible Paid Time Off (PTO)
  • Professional Development, CEU, and Tuition Reimbursement
  • Curated Wellness Benefits supporting teammates physical and mental well-being
  • Community engagement opportunities
  • And more!

The Sr. Director, Marketing is responsible for shaping Somatus’ story and message across key stakeholder groups within the commercial organization, including New Product Development (NPD), Mergers & Acquisitions (M&A) and Business Development (BD). The incumbent will be responsible for planning, developing, and executing a comprehensive marketing and communications strategy that aligns and supports the company’s brand. This includes marketing new and existing programs and services, market research and advertising via various media. This role reports to the Chief Commercial Officer and partner with leaders across NPD, BD & M&A.

This position requires you to be on site at our HQ in Mclean, VA.


Responsibilities

Content Marketing:

  • Identify and create compelling and inspiring messaging and stories that clearly articulate Somatus’ value proposition to support the commercial business.
  • Develop and create sales enablement tools to be used by the BD, NPD & M&A team.
  • Collaborate on and support media relations strategy and messaging to help build the company’s brand.
  • Create the processes, playbooks, and workflows that allow best practices to be shared across NPD, BD & M&A to support departmental goals.

Product Marketing:

  • Lead market and competitive assessments; leverage qualitative and quantitative insights to shape messaging and channel strategy.
  • Partner with the technology and product and innovation teams to identify, prioritize, and advocate for new or improved products and features based on competitive benchmarks, industry trends, usage analysis, and internal and external feedback.

Event Marketing

  • Identify relevant events and conferences for company participation.
  • Develop outreach and attendance strategy for attended or sponsored events.
  • Identify and execute on speaking and thought leadership opportunities tied to events and conferences.

Team Leadership

  • Lead and develop the marketing and communications team.
  • Align the team’s activities and priorities to the goals of the organizations.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.


Qualifications

  • Bachelor’s degree in marketing, communications, or related field. Master’s degree strongly preferred.
  • 8+ years of strategic marketing & communications experience, with minimum 3 years’ experience working in a healthcare environment.
  • Expertise in directing and supporting market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
  • Proven tract record of working closely with the sales department to align sales and marketing strategies.
  • Experience managing and optimizing marketing budget and expenditures.
  • Proven Track record of building, managing, and coaching a high-performing marketing team

Knowledge, Skills, and Abilities:

  • Ability to be strategic, action-oriented, creative, and have a unique ability to bring to life complex concepts and data in a way that is meaningful and easy to understand.
  • This role allows you to share your expertise across many areas including content marketing, product marketing, and channel marketing.
  • Excellent listening, written communication, and oral presentation skills, with the ability to engage, inspire, build credibility and trust.
  • A fresh perspective and willingness to volunteer new/radical ideas, visuals, suggestions, and process improvement.
  • Proven ability to design differentiated and impactful marketing strategies/materials.
  • A self-starter who can work independently while bringing strong collaboration and teaming skills to the table.
  • Demonstrates sound business judgment and is supportive of Somatus’ mission and objectives.
  • Maintains strong writing skills required to write and edit policies and procedures, issue memorandums and compile program reports.
  • Exhibits good presentation skills with large and small audiences.
  • Ability to adapt and thrive within a fast-paced, matrixed organization.
  • Strong fluency with Microsoft Office applications including SharePoint and PowerPoint

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Our priority is the health and safety of our members, colleagues, partners, and community. Proof of COVID-19 Vaccination is required for employment. If you are unable to be vaccinated for medical reasons or sincerely-held religious beliefs, we will consider requests for reasonable accommodations consistent with our policy, and where we are able to provide such accommodations without undue hardship to the company pursuant to applicable law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Somatus, Inc. provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the company takes affirmative action to ensure that applicants are employed, and employees are treated during employment without regard to any of these characteristics. Discrimination of any type will not be tolerated.