B2B Demand Generation Manager (Contractor)

Are you a highly-motivated B2B demand generation contractor or manager looking for a part-time role looking to make a bigger impact at an organization that changes lives?

Are you looking for a role that will propel your career forward by offering you the opportunity to be exposed to all areas of marketing while teaming up with our marketing leadership team?

Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly?

Are you passionate about healthcare and looking to create a revolutionary new approach to digestive healthcare with a radically better patient experience?

If so, you could be a perfect fit for our team of professionals who share a mission to eliminate the impact of digestive health conditions through redesigned GI care that patients love.

We are seeking a part-time demand generation manager for 15-20 hours per week to join Oshi Health’s commercial marketing team! In this role, you’ll partner closely with our growing sales team to develop impactful marketing lead generation campaigns to drive new sales opportunities. This role reports to the Senior Director of B2B Marketing and is an exciting opportunity to join a growing team, make a big impact, and help us scale Oshi Health’s business as we continue to scale access to Oshi’s life-changing digestive healthcare.

Some areas you’ll work on:

• End-to-end campaign strategy: Develop, execute, and report on end-to-end demand generation marketing campaigns across multiple channels, including email, paid ads, webinars, and events, to drive customer acquisition
• Performance analysis: Analyze campaign performance with marketing analytics tools to garner actionable insights to optimize campaigns and improve our MQL to opportunity conversion
• Understanding our buyer: Develop deep understanding of our ideal customer profile in collaboration with sales and the rest of the marketing team and design and test targeted demand generation campaigns
• Collaboration with sales: Work closely with the Sales team to break through the noise and execute lead-generation for inbound marketing
• Help set content priorities: Work closely with rest of marketing team to determine content needs to support demand generation goals, including gated content, blogs, whitepapers, e-books and more
• Agency support: Work directly with third-party agencies, such as social media and marketing ops, to drive campaigns

Qualities we’re looking for in candidates:

• An analytics driven mindset focused on funnel optimization and iteration
• Hands-on experience working across different digital marketing disciplines, including email marketing, paid ads, event marketing, and other lead generation activities
• Exceptional written and verbal communication skills, including ability to create succinct and targeted communications
• Builder mindset who can work individually and “owns the outcome” but enjoys collaboration with others
• Strong organizational skills and project management experience to support timely deliverables, including ability to balance multiple priorities at once and meet deadlines
• Creative problem solving and proactive attitude, ready to roll up your sleeves and serve the mission and goals wherever there is a need
• Excellent eye for detail and fine print
• Experience with martech tools such as Pardot, Google Suite, Salesforce, or others
• Experience working with and/or managing external agencies
• Preferred experience with enterprise demand generation, focused on employers, within B2B2C healthcare context

What you'll bring to the team:

• 2-3 + years of commercial demand generation experience
• Strong understanding of the full marketing mix, experience executing integrated, multi-channel marketing campaigns, and leveraging marketing analytics to measure performance
• Analytical mindset, using metrics to make data-driven decisions to improve marketing strategies
• Advanced, hands-on proficiency in marketing automation, CRM, MarTech & data analytics tools
• Proven success with self-direction with strong communication skills and ability to communicate cross-functionally
• Experience developing creative solutions to complex problems
• Confident working in a highly fast-paced environment with multiple projects and quick turn-arounds

Oshi Health’s Core Values:
1. Own the Outcome
2. Do the Right Thing
3. Be Direct & Open
4. Learn & Improve
5. TEAM - Together Everyone Achieves More
6. Thrive on Diversity

Oshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.