Director of Marketing (DTC)

Oshi Health

Oshi Health

Marketing & Communications
New Jersey, USA
Posted on Tuesday, July 9, 2024

Oshi Health is revolutionizing GI care with a digital clinic model that provides easy, convenient access to an integrated and multidisciplinary care team that takes a holistic approach to diagnosing, managing and treating digestive health conditions. Oshi Health has been recognized by Modern Healthcare and Builtin as the recipient of Best Place to Work awards. This recognition highlights our dedication to creating a workplace environment that prioritizes our team, fosters inclusivity, and is committed to our mission.

We take time to get to know each patient, develop a personalized, whole-person care plan that includes identification of symptom triggers and prescription of evidence-based interventions, including medications, dietary changes, and mental health support. Our care is delivered virtually through our app, via secure messaging and telehealth visits. When in-person diagnostics or procedures are needed, we take a concierge approach and coordinate access, care and follow up with local providers. For more information, visit us at:

"Oshi Health will never contact job candidates via text message or any other messaging platform including WhatsApp, Signal, and Telegram. All official correspondence will occur through email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process. If you have concerns, please reach out to, and we’ll confirm whether you’re engaging with one of our Oshi teammates!"

Member Marketing Director - Healthcare

Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly?

Are you passionate about healthcare, and looking to create a revolutionary new approach to digestive healthcare with a radically better patient experience?

If so, you could be a perfect fit for our team of passionate professionals who share a mission to revolutionize digestive healthcare with a radically better patient experience.

Position Overview:

The Director of Member Marketing will lead the strategic planning and execution of marketing initiatives aimed at driving member acquisition and engagement. This role requires a visionary leader with strong project management skills, adept at managing both internal teams and external vendors to achieve marketing goals.

What You’ll Do

  1. Strategic Planning & Vision: Develop and implement clear strategic plans (OKRs, annual plans) to drive account success and growth, aligning team efforts with company objectives and KPI targets.
  2. Team & Vendor Management: Oversee and manage an internal marketing team and external vendors to execute key processes and achieve marketing and acquisition goals.
  3. Content Development & Deployment: Drive the creation and efficient deployment of high-quality marketing assets across various channels (DTC, B2B2C) using technology tools (e.g., Salesforce Marketing Cloud).
  4. Performance Monitoring & Improvement: Monitor the performance of marketing assets and initiatives, driving continuous improvement to enhance member acquisition and engagement.
  5. Cross-functional Collaboration & Reporting: Collaborate with various teams to ensure operational success and provide comprehensive reporting on marketing goals, ensuring alignment with leadership.

Who You Are:

  • Proactive and able to prioritize tasks to meet deadlines and company goals.
  • High degree of ownership and accountability, with minimal need for oversight.
  • Strong cultural fit with a commitment to maintaining a high-performance, balanced work environment.
  • Strategic insight and the ability to align team efforts with company vision.
  • Model behavior as a leader, demonstrating core company values and operating principles.

What You Need

  • 10+ years of experience in marketing, preferably in healthcare.
  • Proven track record with marketing KPIs, including brand awareness, engagement, conversion rates, and CAC.
  • Strong project management skills with the ability to manage multiple projects simultaneously and with very big partners.
  • Ability to develop and deploy marketing assets efficiently and cost-effectively.
  • Expertise in using technology tools for content deployment (e.g., Salesforce Marketing Cloud, Wordpress, e.g.)
  • Strategic problem-solving skills with experience in driving growth initiatives.
  • Excellent written and oral communication skills, with the ability to present complex ideas clearly and crisply.
  • Strong relationship management skills, capable of building and maintaining effective internal and external partnerships.
  • Demonstrated leadership skills with experience managing and developing high-performing teams.
  • High technical proficiency in relevant tools and platforms, with a commitment to continuous learning.

We make healthcare more equitable and accessible:

  • Mission-driven organization focused on innovative digestive care
  • Thrive on diversity with monthly DEIB discussions, activities, and more
  • Virtual-first culture: Work from home anywhere in the US
  • Live our core values: Own the outcome, Do the right thing, Be direct and open, Learn and improve, Team, Thrive on diversity

We take care of our people:

  • Competitive compensation and meaningful equity
  • Employer-sponsored medical, dental and vision plans
  • Access to a “Life Concierge” through Overalls, because we know life happens
  • Tailored professional development opportunities to learn and grow

We rest, recharge and re-energize:

  • Unlimited paid time off — take what you need, when you need it
  • 13 paid company holidays to power down
  • Team events, such as virtual cooking classes, games, and more
  • Recognition of professional and personal accomplishments

Oshi Health’s Core Values:
1. Own the Outcome
2. Do the Right Thing
3. Be Direct & Open
4. Learn & Improve
5. TEAM - Together Everyone Achieves More
6. Thrive on Diversity

Oshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Compensation Range
$175,000$195,000 USD

Note: This job description serves as a general overview and may be subject to change based on organizational needs and requirements.

Oshi Health is an equal opportunity employer that is committed to creating a diverse work environment. To do that, we champion a workplace where each and every person is treated with dignity and respect and is valued for their unique perspective and contributions.

Oshi Health’s policy is to maintain a working environment that encourages mutual respect, promotes harmonious and congenial relationships between employees, and is free from all forms of discrimination and harassment of any employee (or applicant for employment or service provider) by anyone, including supervisors, co-workers, vendors, or clients. Harassment and discrimination in any manner or form is expressly prohibited. There is no tolerance for discrimination or unequal treatment of any kind on the basis of race, color, religion, creed, gender, sex, sexual orientation, gender identity or expression, pregnancy, sexual and reproductive health decisions, national origin, age, disability, genetic information, marital status or civil partnership/union status, familial status, military or veteran status, predisposition or carrier status, domestic violence victim status, alienage or citizenship status, unemployment status, sexual violence or stalking victim status, caregiver status, or any other characteristic protected by law.

This practice applies to all terms, conditions and privileges of employment including, but not limited to, recruitment, selection, promotion, demotion, transfer, layoff, rehire, termination of employment, development and training, compensation, benefits and retirement.

For more information, visit us at