Marketing Manager, Campaign Operations

Oshi Health

Oshi Health

Marketing & Communications, Operations
New Jersey, USA
Posted on Thursday, May 16, 2024

Oshi Health is revolutionizing GI care with a digital clinic model that provides easy, convenient access to an integrated and multidisciplinary care team that takes a holistic approach to diagnosing, managing and treating digestive health conditions. Oshi Health has been recognized by Modern Healthcare and Builtin as the recipient of Best Place to Work awards. This recognition highlights our dedication to creating a workplace environment that prioritizes our team, fosters inclusivity, and is committed to our mission.

We take time to get to know each patient, develop a personalized, whole-person care plan that includes identification of symptom triggers and prescription of evidence-based interventions, including medications, dietary changes, and mental health support. Our care is delivered virtually through our app, via secure messaging and telehealth visits. When in-person diagnostics or procedures are needed, we take a concierge approach and coordinate access, care and follow up with local providers. For more information, visit us at:

Marketing Manager, Campaign Operations

Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly?

Are you passionate about healthcare, and looking to create a revolutionary new approach to digestive healthcare with a radically better patient experience?

If so, you could be a perfect fit for our team of passionate professionals who share a mission to revolutionize digestive healthcare with a radically better patient experience.

We are seeking a Marketing Manager to join Oshi Health’s growing Growth Marketing Team. In this role, you’ll support campaign operations and end-to-end execution to support member engagement and retention needs ranging from outlining strategies, developing marketing assets, deploying touchpoints and measuring effectiveness. You will work alongside a talented team of marketers, product managers, designers, developers and data scientists to support the Oshi Health patient experience and marketing strategy.

This role is an exciting opportunity to join a growth marketing team, make a big impact, and help us scale Oshi Health’s business as we continue to build new partnerships with employer groups and health plans.

Areas You’ll Work On:

  • Marketing Asset Development & Deployment: work with a variety of marketing development and deployment content management platforms (WordPress CMS, Salesforce Marketing Cloud/Content Builder, JIRA, Lob, etc) to build out marketing assets (landing pages, emails, mailers) from creative files, publish and deploy campaign materials to various audiences leveraging a modular design system
  • End-to-End Campaign Planning & Execution: support operations and execution to implement campaigns including outlining strategy, building/updating campaign calendars and more to drive member engagement and enrollment
  • Campaign Strategy to Support Partner Growth: drive marketing strategies and outline tactics to drive engagement with B2B2C audience including, employers, health plans and provider partners, as well as social and D2C outreach channels
  • Member Retention & Care Resources: support member retention and engagement that allows patients to fully realize the value of Oshi Health through content that is specific to their care condition or intervention needs (articles, blogs, videos, etc.)
  • Testing & Data Insights: leverage, document and report on analytics and engagement best practices with marketing materials to iterate and continually improve content and patient experiences

Qualities We’re Looking For In Candidates

  • Excellent organization skills and project management experience to drive to campaign timelines and asset development and deployment
  • Willingness to roll up sleeves and support campaigns however needed ranging from smaller tasks to setup tracking to outlining strategies and sharing insights with partners
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Exceptional relationship-building, customer service, problem-solving and communication skills
  • Strong attention to detail and passion for developing a differentiated and consistent brand voice and tone.
  • Agency or in-house D2C marketing experience working with paid channels
  • Look for opportunities to solve problems in unique and innovative ways
  • Collaboration comes naturally, you can clearly articulate your ideas and build alignment within your team and across the organization
  • Ready to roll up your sleeves and serve the mission and goals wherever there is a need
  • Relate your work to the key team and company goals / OKRs

What You’ll Bring To The Team

  • Minimum 3-5 years previous marketing experience, preferably in an early-stage organization, D2C, digital marketing or healthcare marketing environment
  • Experience using Salesforce as a CRM and marketing automation tools
  • Experience working with development or engineering teams to draft requirements and QA marketing assets prior to launch
  • Ability to oversee execution of marketing and advertising activities, including email, print mail, blog, paid media, social, omnichannel, etc., to ensure consistency and acquisition outcomes
  • Readiness to define campaign objectives and success metrics. Measure, monitor, and report on campaign objectives and success metrics during and after campaign launch.
  • Confident working in a highly fast-paced environment with multiple projects and quick turn-arounds
  • Excellent written and verbal communication skills
  • An organized self-starter, highly motivated, and collaborative
  • Experience working at a startup using an agile development methodology
  • Thrive in an entrepreneurial environment, comfortable with ambiguity and confident in making decisions with a passion for challenging the status quo in healthcare
  • Experience working in a remote setting, comfortable with a distributed team across time zones
  • Familiarity with design tools (Adobe, Figma) and ability to work within brand guidelines and modular system

We make healthcare more equitable and accessible:

  • Mission-driven organization focused on innovative digestive care
  • Thrive on diversity with monthly DEIB discussions, activities, and more
  • Virtual-first culture: Work from home anywhere in the US
  • Live our core values: Own the outcome, Do the right thing, Be direct and open, Learn and improve, Team, Thrive on diversity

We take care of our people:

  • Competitive compensation and meaningful equity
  • Employer-sponsored medical, dental and vision plans
  • Access to a “Life Concierge” through Overalls, because we know life happens
  • Tailored professional development opportunities to learn and grow

We rest, recharge and re-energize:

  • Unlimited paid time off — take what you need, when you need it
  • 13 paid company holidays to power down
  • Team events, such as virtual cooking classes, games, and more
  • Recognition of professional and personal accomplishments

Oshi Health’s Core Values:
1. Own the Outcome
2. Do the Right Thing
3. Be Direct & Open
4. Learn & Improve
5. TEAM - Together Everyone Achieves More
6. Thrive on Diversity

Oshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Compensation Range
$102,000$115,000 USD

Note: This job description serves as a general overview and may be subject to change based on organizational needs and requirements.

Oshi Health is an equal opportunity employer that is committed to creating a diverse work environment. To do that, we champion a workplace where each and every person is treated with dignity and respect and is valued for their unique perspective and contributions.

Oshi Health’s policy is to maintain a working environment that encourages mutual respect, promotes harmonious and congenial relationships between employees, and is free from all forms of discrimination and harassment of any employee (or applicant for employment or service provider) by anyone, including supervisors, co-workers, vendors, or clients. Harassment and discrimination in any manner or form is expressly prohibited. There is no tolerance for discrimination or unequal treatment of any kind on the basis of race, color, religion, creed, gender, sex, sexual orientation, gender identity or expression, pregnancy, sexual and reproductive health decisions, national origin, age, disability, genetic information, marital status or civil partnership/union status, familial status, military or veteran status, predisposition or carrier status, domestic violence victim status, alienage or citizenship status, unemployment status, sexual violence or stalking victim status, caregiver status, or any other characteristic protected by law.

This practice applies to all terms, conditions and privileges of employment including, but not limited to, recruitment, selection, promotion, demotion, transfer, layoff, rehire, termination of employment, development and training, compensation, benefits and retirement.

For more information, visit us at