About Cascala Health

Cascala Health is a clinical AI platform transforming post-acute care transitions, referral intelligence, and value-based care. We help SNFs, ACOs, SNFist groups, and health systems improve outcomes and reduce readmissions through purpose-built AI tools including Continuity™, Copilot™, and Patient 360°. As we scale toward Series A, we're looking for a marketing leader who can amplify our brand, generate qualified pipeline, and establish Cascala as a recognized voice in healthcare innovation.

The Role

We're hiring a Marketing Manager to own demand generation and brand visibility across the post-acute and value-based care ecosystem. Reporting directly to the COO, this is a high-ownership role for someone who can both execute (run campaigns, write copy, manage vendors) and think strategically (identify the right awards, conferences, and channels to position Cascala and our leadership team as category leaders).

You'll work closely with the commercial team to drive top-of-funnel pipeline and partner with leadership to elevate our presence in the markets that matter; healthcare innovation lists, industry conferences, and digital channels where our buyers spend time.

What You'll Do

Lead Generation & Demand Gen

· Build and execute multi-channel campaigns (email, LinkedIn, content syndication, events) targeting SNF operators, SNFist groups, ACOs, and health systems

· Own the marketing-sourced pipeline number and partner with sales on lead handoff, nurture sequences, and conversion analytics

· Manage outbound infrastructure and tooling (Apollo, Clay, Smartlead, HubSpot/Salesforce) and optimize the lead-to-pipeline funnel

· Develop ICP-specific content and campaigns across our key segments

Brand Visibility & Thought Leadership

· Identify and secure placements in industry recognition programs: 40 Under 40 lists, Modern Healthcare Top 25 Innovators, Becker's, Digital Health 100/150, Fierce Healthcare, and similar

· Source and manage speaking opportunities at HIMSS, NAACOS, AHCA/NCAL, LeadingAge, ATI, Aging Media, and other relevant conferences

· Develop thought leadership content (bylines, podcasts, webinars, LinkedIn) for our executive team

Content & Digital

· Manage Cascala's website, LinkedIn, and content calendar

· Produce high-quality marketing assets: one-pagers, case studies, sales decks, customer stories, and campaign creative

· Partner with product and clinical teams to translate technical capabilities into buyer-resonant messaging

· Track and report on marketing performance against pipeline and brand KPIs

Who You Are

· 5–7 years of B2B marketing experience

· Required: Direct experience marketing to post-acute care and/or value-based care buyers; SNFs, SNFist groups, ACOs, health systems with VBC contracts, or related stakeholders. You understand the buyer dynamics, regulatory backdrop, and language of this space.

· Proven track record of generating qualified pipeline in a sales-led organization

· Demonstrated success placing executives or companies in industry awards, speaking slots, or media coverage

· Strong writer with a portfolio of campaigns, content, and brand work you can point to

· Hands-on with marketing tech stack: HubSpot or Salesforce, LinkedIn Sales Nav, outbound platforms, analytics tools

· Comfortable operating in an early-stage environment

Compensation & Benefits

· Base salary: ~$120,000 (commensurate with experience)

· Equity

· Health, dental, and vision coverage

· Flexible PTO and remote-first work environment